Brands and branding evolve over time so understandably maintaining a clear consistency and uniformity of look can be a challenge, particularly when you have different designers working on projects both internally and externally. Sometimes it requires taking a step back and re-establishing a clear set of foundations to build on.
For Fixfast, we completely dissected and re-aligned the brand’s look and feel, with an initial project to undertake a strategic overview resulting in a major project to create new brand guidelines, the re-vamping of its literature suite, website and new offline and online advertising campaigns.
Following a detailed discovery phase to fully understand the challenge, our design team lived and breathed the brand and its information architecture, before embarking on the design stage and the re-alignment of all printed material. The full scope of the project included a major product directory, case study leaflets, technical data sheets, multiple product brochures, dual branded literature, stationery, PowerPoint templates and sample boxes. We then re-designed the e-commerce website based on solid UX principles making positive changes to the navigation and menu system - resulting in improved clarity and ease of navigation across all pages.
The set of design rules we developed and implemented has brought a real consistency to the business, both in print and across its wider digital presence.
On undertaking an internal brand audit, it was immediately clear that we had a lot of work to do. Having worked with CIB on smaller projects we contacted them to help us to redefine how the business should look. CIB began by looking at our vast array of printed materials to try and develop a design that brought them all together. We were really nervous when they came to present their ideas. This was short lived when they started to lay out their treatment suggestion. We fell in love with what they had done immediately and we moved ahead straight away to make the changes. We then expanded the project to include the website, with the newly vamped site now built. We’re already planning the next phase and look forward to working with CIB on our campaigns in future.
Emma Watkins, Head of Marketing & Customer Service, Fixfast